Comprehensive Design and Optimization Initiative

Practice PPE Exams seeks to enhance its marketing and user experience through a series of design and analytical tasks. The project involves creating a visually appealing z-fold brochure to effectively communicate the company's offerings. Additionally, the redesign of five key webpages using Figma or a similar wireframe tool aims to improve user engagement and navigation. A creative 3D printed bookmark design in STL format will serve as a promotional item, enhancing brand visibility. Furthermore, the project includes analyzing the customer journey to identify conversion rates and pinpoint areas with high drop-off rates. This analysis will provide insights for optimizing the user experience and increasing conversion efficiency. The project offers learners the opportunity to apply their graphic design, web design, and analytical skills in a real-world context, ensuring a cohesive and impactful outcome.

Creative Advertising Campaign for Practice PPE Exams

Practice PPE Exams is seeking innovative advertising concepts to enhance its brand presence and attract clients in the engineering licensing sector. The goal is to develop scroll-stopping video, image, and text advertisements that effectively communicate the value of Practice PPE Exams to potential clients. This project provides an opportunity for learners to apply their knowledge of marketing, advertising, and digital media to create compelling content. The team will focus on understanding the target audience, analyzing current market trends, and crafting creative ad ideas that align with the company's branding strategy. Learners will utilize their skills in video editing and graphic design to produce ads that are visually appealing and engaging. The project aims to deliver a cohesive set of advertising concepts that can be used across various digital platforms.

Enhancing The Employee's Emotional Journey With The Company

The project aims to analyze Joey Coleman's book Never Lose an Employee Again to identify specific strategies that can enhance the emotional journey of employees during their period with our company. The focus will first be on understanding the 8 phases of employee experience: Assess, Admit, Affirm, Activate, Acclimate, Accomplish, Adopt, and Advocate. Then, selecting ideas for what we can use for each stage. The goal is to provide actionable recommendations that Practice PPE Exams can implement to create a more supportive and engaging emotional journey during the entire duration they are with the company. This project will allow learners to apply their knowledge of organizational behaviour and human resources management to real-world scenarios, fostering a deeper understanding of employee engagement and retention strategies.

Advertising Campaign for Engineers Licensing in Canada

The main goal for the project is to create an advertising campaign that promotes Practice PPE Exams as the go-to resource for aspiring engineers looking to get licensed in Canada. The campaign should highlight the benefits of using the company's courses and expert advice to streamline the licensing process and build confidence in aspiring engineers. This will involve several different steps for the students, including: - Conducting market research to understand the target audience of aspiring engineers in Canada. - Developing a creative concept for the advertising campaign that resonates with the target audience and effectively communicates the benefits of using Practice PPE Exams. - Creating a multi-channel advertising strategy that includes digital, social media, and traditional marketing tactics to reach aspiring engineers across Canada. - Designing and producing advertising materials such as digital ads, social media content, and promotional materials for events or conferences targeting engineers. - Implementing and monitoring the advertising campaign to measure its effectiveness and make adjustments as needed to optimize performance.