Looking to elevate your organization, and bring it to the next level? Bring on MBA students from  University Canada West  to be your student-consultants, in a project-based experience. MBA students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this course recognize that small businesses face unique challenges that can impede productivity and result in costly turnover. In this project, teams of business students with backgrounds in entrepreneurship, human resources, and organizational behaviour will analyze your organization’s structure and management to develop strategies for improvement and continued growth.

This semester students working in groups of 4-5 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

MBA eCommerce team will provide for the candidate-company’s website, digital and eCommerce strategies: - Research your company’s current online presence and competitive environment - Evaluate your website’s user experience (UX) and conversion performance\ - Suggest improvements for UX and improving metrics - Recommend strategies for improving online marketing and promotion (SEO, PPC, social media, etc.)

This experience is designed for MBA students specializing in e-commerce, who are eager to apply their strategic insights to real-world business challenges. Learners have been equipped with the latest knowledge in digital marketing, consumer behavior analysis, and online sales optimization. By collaborating with industry professionals, students can help companies refine their e-commerce strategies, ensuring they remain competitive in the digital marketplace.