University of Stirling
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Women's Health Advocacy App B2B Growth Strategy

Open Opened on August 27, 2025
Main contact
HerSay Technology Inc.
HerSay Technology Inc.
Kitchener, Ontario, Canada
Rebecca Lyons
Rebecca Lyons
She / Her
Founder and CEO
(23)
4
U of Stirlings
(1)
View all
Project
80 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Market expansion Marketing strategy Market research Product management Project management
Skills
growth strategies health advocacy market trend miro strategic planning marketing collaborative software figma (design software) user research design thinking
Details

Apply design thinking and collaboration tools to develop a new service offering for a business based on an identified customer pain point.

HerSay Technology Inc. is seeking to expand the reach of its women's health advocacy app by establishing a robust B2B growth strategy. The app aims to empower women by providing them with valuable health information and resources. The current challenge is to identify and engage potential business partners who can help amplify the app's impact and reach. The goal of this project is to develop a comprehensive strategy that outlines potential B2B partnerships, marketing approaches, and engagement tactics. Learners will analyze market trends, identify key industry players, and propose a new service offering that align with the app's mission. This project provides an opportunity for learners to apply their knowledge of marketing, business development, and strategic planning in a real-world context.

Deliverables

Skills Required: Design thinking, user research, prototyping, Figma or Miro


Activities:

  • Conduct stakeholder interviews and user research
  • Develop personas and journey maps
  • Ideate and prototype service concepts
  • Validate ideas through feedback loops


Deliverables:

  • Design thinking artefacts (personas, journey maps, etc.)
  • Service prototype and validation summary
  • Pitch presentation for internal review


Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
https://www.hersay.ca
Kitchener, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical, Technology
Representation
2slgbtqia+-owned BIPOC-Owned Disabled-Owned Neurodivergent-Owned Small Business
+ 2

HerSay is an AI-driven health advocate app supporting women+ with navigating healthcare with clarity and confidence.