Social Media Strategy for YouTube
Closed
Toronto, Ontario, Canada
Project
Academic experience
80 hours of work total
Student
Anywhere
Intermediate level
Project scope
Categories
Communications Market research Marketing strategy Visual artsSkills
digital marketing competitive analysis sales & marketing marketing strategy researchPop! Events Group already has some great video content to utilize. We are seeking a robust strategy to help increase our exposure on YouTube. We are looking for a group of students to do the following.
- Complete a Social Media and Digital Marketing audit to determine the best possible ways to integrate YouTube into our existing Social Media strategy
- Create an extensive "ideas" list of suggested video content based on company brand standards and existing YouTube trends
- Produce outlines for a minimum of 3 videos based on ideas chosen from list of suggestions
- Create a strategy to promote videos and optimize our company YouTube Channel for increased views and followers
- Exhibit and create strategy around how to use YouTube to increase brand visibility and actual sales
This project will be both fun and productive for the right group of students!!
No deliverables exist for this project.
About the company
Company
Toronto, Ontario, Canada
Food & beverage, Entertainment, Hospitality, Experiential marketing, Events services
Pop! Events Group specializes in producing social, team building and marketing events for companies in the greater Toronto area. We are also an in-house supplier of gift wrapped/ party ready toys for Corporate Children's Holiday Parties and a variety of Unique Event activations and rentals for a variety of different event types.