Pop has a variety of different facets as a company, and while that allows us to adapt and enter unique markets, we would like to solidify what our brand and our message signifies to our customers. We know our market segmentation and our customer demographic well, however we need insight on how we can use that information to our advantage and really create a memorable brand image for Pop.

This project would be ideal for students looking to get experience crafting unique, relevant, and consistent messaging around a brand. MBA students looking to get experience in project management would also benefit from this and would be able to make a face-value impact.