UWA Micro-Internship: Event Coverage & Media Creation for Local Businesses
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Project scope
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Digital marketing Event planning Media Public relations Social media marketingSkills
economic development media production canva (software) press releases graphic design event planning visual assets media coverage project sponsorship adobe creative suiteThis micro-internship project offers students at the University of West Alabama (UWA) a hands-on opportunity to support local businesses through event coverage and dynamic media production. Selected students will be assigned to cover specific events requested by local business representatives and produce a comprehensive media package tailored to the business's promotional goals.UWA students will be assigned events to cover based on requests from local businesses. The students will create media packages that include attending local events, promotional press releases, photography, interviews, social media, graphic design, and video. Students will be required to submit a resume and be interviewed to participate. Local businesses will contact Allision Brantley and Banks Gordy with requests for a student assignment.UWA Riipen Project Sponsor:
Gena Robbins, UWA Career Services CoordinatorSumter County Business Representatives: Allison Brantley, UWA Office of Economic Development Director
Banks Gordy, Sumter County Chamber of Commerce Director
Project Deliverables:Each assigned student (or student team) will be expected to produce a Media Coverage Package, which includes:Event Attendance & CoverageParticipate in a local event as assignedConduct on-site observations and interact with event organizers or attendeesPhotography & VideoCapture high-quality photographs and short-form video content suitable for social media or marketingInterviews & StorytellingConduct at least one interview (business owner, event organizer, or participant)Draft a brief feature story or blog-style article summarizing the eventPress ReleaseWrite a professional press release for potential distribution to local media outletsSocial Media ContentDevelop 2–3 sample posts with captions and visual assets optimized for platforms such as Facebook, Instagram, or XGraphic DesignCreate basic promotional graphics (e.g., event flyer or social post template) using tools like Canva or Adobe Creative Suite
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Sumter County was part of the Choctaw Nation from 1797 to 1832. The first settlers in Sumter County were French explorers who had come north from Mobile. They built and settled at Fort Tombecbee, near the modern-day Town of Epes. In 1830, with the Treaty of Dancing Rabbit Creek, the Choctaw Indians ceded the land that is now Sumter County to the government.
Sumter is located in West Central Alabama and is part of the Black Belt region. The area is rich in heritage and is home to many historic sites.
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