Wellness Flowz Lymphatic Massage is looking to diversify its service offerings by entering the psychotherapy market. The goal is to create a strategic plan that outlines how the company can effectively expand into this new sector and attract new clients. This project involves researching the psychotherapy market to identify potential opportunities and challenges, understanding the needs and preferences of potential clients, and analyzing competitors in the field. The team will also explore how Wellness Flowz's existing brand and services can be leveraged to appeal to psychotherapy clients. By applying classroom knowledge in market analysis, strategic planning, and consumer behavior, learners will develop a comprehensive plan that aligns with Wellness Flowz's mission and values.

The project deliverables will include a detailed strategic expansion plan document that outlines key findings and recommendations. This will encompass a market analysis report, a competitive analysis, and a client acquisition strategy. Additionally, a presentation summarizing the plan and its potential impact on Wellness Flowz's growth will be prepared. The deliverables should provide actionable insights and clear steps for Wellness Flowz to successfully enter the psychotherapy market.