The goal of this project is to develop a comprehensive competitive landscape analysis for Jordan Test Company 71. The company seeks to understand its position within the industry and identify key competitors. This project will involve researching and analyzing the market to identify direct and indirect competitors, assessing their strengths and weaknesses, and evaluating their market strategies. The analysis will help Jordan Test Company 71 to better understand the competitive dynamics and identify opportunities for differentiation and growth. The project will require students to apply their knowledge of market research, data analysis, and strategic planning. Tasks will include gathering data from various sources, conducting SWOT analyses, and synthesizing findings into a coherent report. The project is designed to be completed by a team of learners within a single academic program, focusing on business or marketing studies, and should be achievable within an 80-hour timeframe.

The deliverables for this project include a detailed report and a presentation. The report should contain a comprehensive analysis of the competitive landscape, including profiles of key competitors, SWOT analyses, and strategic recommendations. The presentation should summarize the key findings and insights, providing a clear and concise overview of the competitive environment. Additionally, students should provide a visual representation of the competitive landscape, such as a market map or competitor matrix, to enhance understanding and communication of the analysis.