University of Stirling
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SEO Keyphrase Analysis

Closed
Pop! Events Group
Pop! Events Group
Toronto, Ontario, Canada
Dawn Eisenberg
CEO
(3)
3
Project
Academic experience
50 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Marketing strategy Information technology
Skills
digital marketing competitive analysis marketing strategy data analysis research
Details

Pop! Events Group already has an in depth keyword strategy and is heavily invested in Search Engine Optimization.

We would like a group of students to dig deeper into our existing strategy and uncover answers to the following questions:

  1. What are the keywords and key phrases that our actual target market are using to describe our services?
  2. What are the "low hanging fruit" keywords for our industry that we currently are not targeting?
  3. What are some long-tail key phrases for terms that we are already target?

This course will involve a combination of field research as well as online research.

Deliverable will be an extensive keyword list covering all 3 questions above with particular emphasis on question One. Monthly regional search volumes for each keyphrase/ keyword to be included.

Deliverables
No deliverables exist for this project.

About the company

Company
WWW.POPEVENTS.CA
Toronto, Ontario, Canada
Food & beverage, Entertainment, Hospitality, Experiential marketing, Events services

Pop! Events Group specializes in producing social, team building and marketing events for companies in the greater Toronto area. We are also an in-house supplier of gift wrapped/ party ready toys for Corporate Children's Holiday Parties and a variety of Unique Event activations and rentals for a variety of different event types.